Services
From a first technical audit to an ongoing content and authority programme — here's exactly what Heritage Kingsley delivers.
Every Heritage Kingsley engagement opens with a full technical audit delivered as a structured spreadsheet and narrative PDF — mapping crawl coverage, indexation status, Core Web Vitals scores per page template, structured-data validity, and internal-link equity distribution. That document becomes the living backlog we work through together. Keyword research follows: we build cluster maps in Ahrefs and Google Search Console, segmented by intent, competition, and the pages you already own. From there, content optimisation briefs go to your team or ours, link-building outreach begins in parallel, and a Looker Studio dashboard tracks every metric weekly. Typical retained engagements run three to twelve months depending on site size and competition level.
Each one is available as a standalone project or as part of a full-retainer programme.
Crawl analysis with Screaming Frog and Sitebulb, Core Web Vitals remediation, XML sitemap audit, canonical and hreflang configuration, structured-data markup in JSON-LD (Article, Product, LocalBusiness, FAQ), server-log analysis to identify crawl-budget waste. Delivered as a prioritised issue tracker with estimated ranking impact per fix.
Full keyword universe mapped in Ahrefs and SEMrush — branded, non-branded, long-tail, and question-based clusters. Intent classification (informational, navigational, transactional) aligned to your site architecture. Competitor gap analysis highlighting terms where rivals rank and you do not, plus seasonal demand curves using Google Trends data.
Page-level TF-IDF analysis, semantic-entity gap mapping, title-tag and meta-description rewrites, heading-structure remediation, internal-link anchor-text audit, and featured-snippet optimisation. Content consolidation for duplicate or cannibalised URL pairs. Briefs provided in Google Docs format with word count, target keywords, schema type, and competitor-page reference.
Prospect research using Ahrefs, Majestic, and manual editorial review. Outreach targeting DR 30+ Romanian news portals, industry directories, and relevant international blogs. Guest-post placement, resource-page link acquisition, and digital-PR pitching for data-led content. Monthly backlink growth tracked in a shared Ahrefs dashboard segment.
A standalone site audit for teams that want a full diagnostic without a retainer commitment. Covers all technical, on-page, and off-page signals across up to 5,000 crawled URLs. Delivered within ten business days as a PDF report plus a prioritised Google Sheets action log. Ideal before a site migration or CMS replatform.
“The standalone audit Heritage Kingsley ran before our Magento-to-Shopify migration saved us from at least a dozen redirects that would have bled PageRank. The action log was so detailed that our developer could implement fixes without a single extra call to the SEO team.”
Cristina Dănilă, head of digital, Brașov
Paid traffic stops the moment you stop paying. Organic authority built correctly keeps delivering.
Each high-quality backlink and optimised page adds incrementally to your domain's trust score. After twelve months of consistent work, the marginal effort required for each new ranking position drops significantly — the system becomes self-reinforcing.
Intent-matched keyword clusters mean the people landing on your site are already asking the question your product or service answers. Conversion rates from organic SEO traffic regularly outperform paid channels for considered purchases.
As organic rankings stabilise, the effective cost per acquisition of organic traffic falls month on month. Several Heritage Kingsley clients in Romania have reduced their Google Ads spend by 30–40% after eighteen months of SEO investment, reallocating that budget to product development.
Tell us about your site and current search performance — we'll suggest a starting point within 24 hours.
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